a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.
The tech world is all abuzz about AR (Augmented Reality) these days, with all of the major tech blogs publishing on the topic frequently in 2019. But what is it? What can you do?
Well in some ways we are already participating in an augmented reality. Google Maps continues to become more content rich with live updates about slow-downs and accidents, and let’s not forget the AR phenomenon that is Pokemon Go where you can capture a pikachu at the Statue of Liberty. So this technology has been in use and continues to grow. The future is wide open and at many of the big tech firms, huge R&D budgets are being leveraged toward getting an edge in the market. Google again uses AR in it’s SkyMap App where information about constellations in the night sky are overlaid the camera image and tracked as you rotate so that your view changes dynamically depending on where you look.
It won’t be long until the automotive industry gets in the game and begins to throw up information on a type of heads up display for drivers as well as passengers. It could advise drivers about collision warnings, excess speeds or even Amber Alerts. On your cell phones you could participate in virtual tours where historical landmarks pop up data regarding what happened, who was involved and how learn more.
Of course, as with all new technology, there is likely to be a dark side and many consumers would consider that to be the dreaded adserv. Of course companies will want to utilize your attention span to serve ads to buy things and with advertising pervading Google, Youtube, Facebook and every other information giant out there, this kind of “ads everywhere” augmented reality could becpme pretty exhausting, pretty fast. People may just… turn off. With that said, it will be the challenge for advertising firms will be how to serve the ads without taxing the attention of the consumer. They will need to be engaging but not pushy and will need to blend in as opposed to “pop-out” as in many other ad applications.
All in all the augmented reality technology seems to be on the verge of breaking into mainstream user behavior. If things keep going down this track it may not be long until we can drive by McDonalds and check the price of a big mac just by pointing your phone at the building. What do you think? Is this useful or just more clutter?